Privacy policy
Last updated: September 22, 2025
MemoryTales (“we”, “our”, “us”) operates this website and online store, including all related features, content, products, and services (the “Services”). This Privacy Policy explains how we collect, use, and protect your personal information when you visit our site, make a purchase, or otherwise interact with us.
By using the Services, you agree to the collection and use of your personal information as described in this Privacy Policy. If anything here conflicts with our Terms of Service, this Privacy Policy controls with respect to how we handle personal data.
1. Personal Information We Collect
We may collect or process the following types of personal information, depending on how you use our Services:
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Contact details: name, billing/shipping address, phone number, email address.
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Payment details: credit/debit card information, payment confirmations, and transaction history (processed securely through Shopify’s payment partners — we do not store your card details).
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Account information: username, password, preferences, and settings (if you create an account).
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Order history: products you view, purchase, or return.
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Communications: messages you send to us (e.g. customer support, enquiries).
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Device and usage information: IP address, browser type, device identifiers, and interactions with our website (collected via cookies and similar technologies).
2. How We Collect Personal Information
We may collect information:
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Directly from you when you place an order, create an account, or contact us.
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Automatically through cookies and similar technologies when you browse our site.
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From our service providers (such as payment processors, delivery companies, and Shopify).
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From partners or third parties if you engage with our marketing through those platforms.
3. How We Use Personal Information
We use your personal information to:
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Provide and improve our Services: process orders, deliver products, manage your account, and personalise your experience.
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Communicate with you: send order updates, respond to enquiries, and provide customer support.
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Marketing and promotions: send you updates and offers (you can opt out at any time).
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Security and fraud prevention: protect your account, detect suspicious activity, and keep our Services safe.
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Legal compliance: meet our legal obligations, respond to lawful requests, and enforce our policies.
4. How We Share Personal Information
We only share personal information when necessary and with trusted parties, including:
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Shopify (our e-commerce platform provider) who hosts our website and processes data on our behalf.
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Payment processors and banks to securely complete transactions.
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Delivery partners to ship your orders.
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IT, analytics, and marketing providers who support our operations.
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Legal authorities if required to comply with law, prevent fraud, or protect rights.
We do not sell or rent your personal information.
5. Children’s Data
MemoryTales products are designed for parents and guardians to purchase for children. Our Services are not directed at children under the age of 18, and we do not knowingly collect personal data directly from children. If you believe a child has provided us with personal information, please contact us and we will delete it.
6. Security and Retention
We take appropriate technical and organisational measures to protect your personal information. However, no system is completely secure.
We retain personal information only as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce agreements.
7. Your Rights
Depending on where you live, you may have rights over your personal information, including:
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Right to access / know what information we hold.
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Right to request correction or deletion.
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Right to request a copy (data portability).
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Right to object to or restrict processing.
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Right to withdraw consent (where applicable).
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Right to opt out of marketing communications.
If you live in the UK or EEA, you also have the right to lodge a complaint with your local Data Protection Authority.
You can exercise your rights by contacting us (details below). We may need to verify your identity before processing requests.
8. International Transfers
Because we use Shopify and other service providers, your personal information may be transferred outside the UK/EEA (e.g. to Canada or the United States). Where this happens, we rely on recognised safeguards such as Standard Contractual Clauses to protect your information.
9. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites. Please review their policies before sharing your information.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Updates will be posted here with a new “Last updated” date.
11. Contact Us
If you have any questions, concerns, or requests about your personal information, you can contact us at:
📧 Email: contact@memorytales.co.uk
For the purposes of UK and EU data protection law, MemoryTales is the “data controller” of your personal information.