MemoryTales vs Wonderbly: Which Personalised Book Is Right for You?
Wonderbly is a well-known name in personalised children's books, and a good choice for a lot of families. We built MemoryTales differently. Here's a side-by-side look at how the two compare, so you can pick what's right for you.
The biggest difference isn't price or page count. It's how each book gets made. Wonderbly books drop a name and a chosen character into an existing story template, and some let you add one photo too. MemoryTales generates entirely custom illustrations from the photos you upload, so the artwork in your book is actually built around your family, not a template with a name swapped in.
Wonderbly is also faster to dispatch and starts at a lower price, backed by a much bigger catalogue. MemoryTales is a small, family owned and run business. Orders take longer and cost a bit more, but every book is built around real photo-to-illustration personalisation rather than a template.
| MemoryTales | Wonderbly | |
|---|---|---|
| Starting price | £34.99 softcover / £49.99 hardcover | From £19.99 (hardcover priced higher) |
| Pages | 32 pages | 22 pages (their bestselling Lost My Name title) |
| Age range | 0-12, one story adapts to your child's age | Varies by book, mostly 0-8 |
| How personalisation works | Fully custom illustrations generated from your own uploaded photos, every time | Pick a name and character from preset options, inserted into a fixed story template. One photo upload optional |
| Delivery | 8-12 working days (free on hardcover) | Printed and dispatched in 2-4 working days |
| Reviews | Real customer testimonials shown on-site | 4.7/5 (1,030 reviews) on their bestselling title. 4.5/5 “Excellent” on Trustpilot sitewide |
| Scale | One core product, a handful of occasions | 9M+ readers claimed, 15+ bestsellers, dozens of book variations by age/occasion/recipient/theme |
Wonderbly figures gathered from wonderbly.co.uk in August 2026 and may have changed since. Check their site for current pricing and specs.
Which one should you pick?
If you want a well-loved, quick-turnaround book with a name and character worked into the story, Wonderbly's catalogue is huge and hard to beat on price. If you want the actual illustrations built from your own photos and memories instead of a template, that's what MemoryTales is for.